Digital Marketing

15 Years of Digital Strategy & Execution

INTEGRATED CAMPAIGNS

An Integrated Marketing Campaign is a highly targeted campaign based around a consistent message. This could be a product launch, event, promotion, etc... All efforts including ads, social media, e-blasts, and other mediums are built around this one campaign. Implementing this campaign strategy greatly increases the likelihood of success.


SOCIAL MEDIA ADVERTISING

Facebook, Instagram and Pinterest are an advertiser's dream. We target by demographic, interest, select daily dollar advertising amount, etc... Tracking is provided via Google analytics as well as our own proprietary platform that allows us to drill down to user segments that the large analytics platforms do not provide.


SEARCH ADVERTISING

Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Google has by far the largest and search inquiries per day. Google, Yahoo and Bing are targeted by location such and keyword and has proven results.


DISPLAY AD RETARGETING

Behavior retargeting is ad placement based on previous online actions. Our retargeting campaigns reach all major networks allowing the greatest visibility for your products/services.


EMAIL MARKETING

A main objective for any brand launch is to build a marketing database that can be used for targeted campaigns. Concept building will produce ideas for campaigns that will provide high conversion rates for gathering user information. This information will be stored in later use within Mail and Email campaigns that will be targeted. We'll design and launch Newsletter campaigns based around a targeted strategy that is measured.


S E O

Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines. Search engines are one of the primary ways that Internet users find Web sites. That's why a website with good search engine listings may see a dramatic increase in traffic. Everyone wants those good listings. Unfortunately, many websites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. Search engine optimization means ensuring that your web pages are accessible to search engines and are focused in ways that help improve the chances they will be found. Our SEO analysis is a comprehensive report that is also a working document that identifies ongoing optimization opportunities and provides solutions to optimize your website and marketing campaigns as they mature.


CAMPAIGN MANAGEMENT

Based on the ROI from each Ad, we identify ways to further enhance your positioning. We will modify bidding to maximize profitability from the advertising campaign. We may also recommend the development of additional phrases, Ads and content (both visible and invisible text) or pages that work with the keyword list developed.